A SUPER STABLE OF BRANDS. We’re not a distribution company. We’re a true strategic partner. Our growing family includes the best beauty, hair, body and color brands that we’ve propelled to become top-sellers in their categories.


Pioneering sustainable beauty through biotechnology, Biossance creates 100% plant-based squalane skin care products that are incredibly effective and safe for you and the environment.

“The SuperOrdinary team is super driven, understands the China market and consumer and is a true partner to Biossance. This is one of our best sales and marketing partnerships and we are just getting started.”


John Melo. Director, President & CEO, Amyris.


111SKIN is the culmination of 30+ years’ experience employing surgical expertise and innovative formulations that replicate the effects of in-clinic treatments. Surgically inspired skincare for total skin confidence.

Archipelago Botanicals

Archipelago creates a world of calm with elevated bath and body products, luxurious fragrances, cleaning products, and everyday home essentials.

Aromatherapy Associates

For over 30 years, Aromatherapy Associates has been hand-blending award winning pure essential oil blends in London, bringing moments of wellness throughout your day to reset your mind, body and skin.

Boy Smells

Boy Smells reinvents personal care into objects, essentials and ethers that make loving your identity a daily ritual. Their genderful approach encourages everyone to express their most authentic self.


Inspired by California surf culture, BYRD creates men’s hair care products with performance-based ingredients and natural extracts.


COSMEDIX is the only professional skincare brand truly at the intersection of luxury and cosmeceutical.

Dr.Dennis Gross

Dermatologist-created skin care products that combine the best of what nature and science have to offer for immediate and incredible results.


Merging science and cutting edge delivery systems to create safe, dermaceutical formulas that deliver on the promise of long lasting results at home.

Erno Laszlo

Erno Laszlo pioneered a more personal, ritual-based philosophy to skincare. Their mission is to deliver unique, individually tailored, science-based solutions for every skincare need.


Farmacy uses cutting-edge science to harness the healing powers of ingredients found in nature. The result is farm-to-face skincare with clean, thoughtful formulas.


Gisou by Negin Mirsalehi is born out of a passion for bees, haircare and natural beauty. Based on a six-generation beekeeping heritage, Gisou is made with the finest, sustainably sourced ingredients to enhance your natural beauty.

good light

good light is beauty beyond the binary. All of good light's skin care products are gentle, clean, cruelty-free and vegan, made with 100% sustainable packaging.

Hello Bello

Co-founded by Kristen Bell and Dax Shepard, Hello Bello offers affordable yet premium baby products that keep the planet in mind, because every baby deserves the best.

Herbivore Botanicals

Herbivore Botanicals is truly natural, sensorial beauty that is clean and highly effective. Herbivore believes in the power of nature to bring tangible results you can see and feel.

Joanna Vargas

Combining her commitment to active ingredients and her passion for science, renown esthetician Joanna Vargas creates highly effective skin care products that result in healthy, glowing skin for everyone.

KORA Organics

Founded by Miranda Kerr, KORA Organics uplifts and nurtures people every day through powerful, certified organic products for beautiful skin.

Malbec by O Boticario

Malbec is the world’s first fragrance that uses the same maturation process used when creating the finest wines. Infused in French oak barrels, the result is the Malbec collection - sophisticated and distinct.


MALIN+GOETZ combines trusted natural ingredients with advanced technology to create uncomplicated luxury skincare and fragrance for the modern, design-conscious individual.


OLAPLEX is a professional hair care line founded on the principle of delivering patented, high performance and proven results.

“SuperOrdinary is like an extension of our company. I trust them completely in delivering their stretch goals, that they understand the Chinese business landscape and I can lean on them to be great thought partners.”




Medik8 With the precision & scientific capabilities of its laboritaries, this British skincare brand aims to libertate customers from the choice between results or experience

Peace Out

Peace Out Skincare’s mission is to help you bring peace to your skin through effective, clean and fun skincare solutions.

Milk Makeup

Milk Makeup sees personal style and experimentation as the ultimate forms of self-expression. It’s not just about how you create your look; it’s what you do in it that matters.


Necessaire creates body products committed in clean, compatible, and effective ingredients. Treating body like the face.


As the leader in microcurrent technology, NuFACE® helps clients look and feel more beautiful with award-winning devices clinically shown to help tone, firm, and reduce the look of wrinkles.


OUAI means yes, in that casual, Parisian way. It’s about saying yes to real hair for real life.

Physicians Formula

Physicians Formula Since 1937, Physicians Formula has produced products that are hypoallergenic and great for sensitive skin


Treat yourself with SABON luxury bath and body products, made to pamper and protect your skin.

Selfless by Hyram

Selfless by Hyram creates effective, gentle skincare made with earth-conscious ingredients that directly impacts social change.

Shani Darden

Founded by expert celebrity esthetician, Shani Darden’s skin care line is comprised of proven, effective formulas so people everywhere can achieve their best skin.


A skincare line specifically formulated to treat the depleting and damaging effects of stress on skin using pure and potent ingredients from Iceland.


Stratia is an obsessively researched skincare brand that uses only the most effective and essential ingredients.


Award-winning, smart skincare solutions for aging and changing skin, powered by barrier-boosting NIA-114™ technology.


Stix is a female-founded brand that empowers confident health decisions at home with products for vaginal and reproductive health.

Sunnies Face

Inspired by effortless beauty and modern design, Sunnies Face produces the perfect color-focused edits of today's makeup essentials.

The Inkey List

The INKEY List was born from a belief that better knowledge powers better decisions. When it comes to finding out what's best for your skin, we’re here for you, whenever you need us.


Created to encourage you to have fun with makeup, laugh at yourself, seduce yourself, and most importantly, believe with all of your heart in your own je ne sais quoi.

Yves Rocher

For over 60 years, iconic French beauty brand Yves Rocher has created innovative skincare, cosmetics and perfume products cultivated from natural botanical extracts.