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House of global beauty.

©2020 SuperOrdinary Inc. All Rights Reserved.

A SUPER STABLE OF BRANDS. We’re not a distribution company. We’re a brand partner. Our growing family includes the best beauty, hair, body and color brands that we’ve propelled to become top-sellers in their categories.


Pioneering sustainable beauty through biotechnology, Biossance creates 100% plant-based squalane skin care products that are incredibly effective and safe for you and the environment.

“The SuperOrdinary team is super driven, understands the China market and consumer and is a true partner to Biossance. This is one of our best sales and marketing partnerships and we are just getting started.”


John Melo. Director, President & CEO, Amyris.

Archipelago Botanicals

Premium bath and body products, divine fragrances, and warm candlelight to make your house a home.

Aromatherapy Associates

For over 30 years, Aromatherapy Associates has been hand-blending award winning pure essential oil blends in London, bringing moments of wellness throughout your day to reset your mind, body and skin.

Dr. Dennis Gross

Dermatologist-created skin care products that combine the best of what nature and science have to offer for immediate and incredible results.

Dr. Brandt

Merging science and cutting edge delivery systems to create safe, dermaceutical formulas that deliver on the promise of long lasting results at home.

Drunk Elephant

Drunk Elephant creates clean products that combine the effectiveness of clinical skin care and the safety of natural ingredients.


Farmacy uses cutting-edge science to harness the healing powers of ingredients found in nature. The result is farm-to-face skincare with clean, thoughtful formulas.

good light

good light is beauty beyond the binary. All of good light's skin care products are gentle, clean, cruelty-free and vegan, made with 100% sustainable packaging.

Hum Nutrition

HUM creates clinically proven vitamins and supplements for skin, hair, body and mood. Formulated by experts with clean & natural ingredients.

Joanna Vargas

Combining her commitment to active ingredients and her passion for science, celebrity esthetician Joanna Vargas creates highly effective skin care products that result in healthy, glowing skin for everyone.


MALIN+GOETZ combines trusted natural ingredients with advanced technology to create uncomplicated luxury skincare and fragrance for the modern, design-conscious individual.

Milk Makeup

Milk Makeup sees personal style and experimentation as the ultimate forms of self-expression. It’s not just about how you create your look; it’s what you do in it that matters.


OUAI means yes, in that casual, Parisian way. It’s about saying yes to real hair for real life.


OLAPLEX is a professional hair care line founded on the principle of delivering patented, high performance and proven results.

“SuperOrdinary is like an extension of our company. I trust them completely in delivering their stretch goals, that they understand the Chinese business landscape and I can lean on them to be great thought partners.”




From a collective of some of the most forward-thinking, rule-bending hairstylists in the business, R+Co hair care is all about creating an experience.

Rodan + Fields

Founded by Stanford-trained Dermatologists with a passion for giving people the best skin of their lives — and the confidence that comes with it.


Treat yourself with SABON luxury bath and body products, made to pamper and protect your skin.


A skincare line specifically formulated to treat the depleting and damaging effects of stress on skin using pure and potent ingredients from Iceland.

SOL de Janeiro

Skin-worshipping Brazilian beauty products infused and bursting with nutrient-rich ingredients from the Amazon. No rules. Just BODY JOY.


Award-winning, smart skincare solutions for aging and changing skin, powered by barrier-boosting NIA-114™ technology.

Sunnies Face

Inspired by effortless beauty and modern design, Sunnies Face produces the perfect color-focused edits of today's makeup essentials.


Supergoop! is the first protective skincare brand that puts SPF at the forefront, making sunscreen a priority for everyone. Every. Single. Day.


Created to encourage you to have fun with makeup, laugh at yourself, seduce yourself, and most importantly, believe with all of your heart in your own je ne sais quoi.

SUPER INVESTMENT. We invest in brands we believe in and seamlessly scale them through our global distribution flywheel. 

We look for brands that align with our values: fresh, soulful, innovative, forward-thinking brands that can withstand the test of time and have global appeal.

Contact our investment team