{"id":609,"date":"2023-11-02T11:17:45","date_gmt":"2023-11-02T11:17:45","guid":{"rendered":"https:\/\/superordinary.co\/?page_id=609"},"modified":"2024-02-12T23:11:16","modified_gmt":"2024-02-12T23:11:16","slug":"about-us","status":"publish","type":"page","link":"https:\/\/superordinary.co\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”779″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” full_height=”yes” scene_position=”center” top_padding_tablet=”64″ top_padding_phone=”0″ text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”usa-about-hero” color_overlay=”#000000″ color_overlay_2=”#000000″ overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”ABOUT US” font_container=”tag:h6|font_size:16px|text_align:center|color:%23ffffff|line_height:24px” use_theme_fonts=”yes”][nectar_highlighted_text color_type=”regular” highlight_color=”#ff0010″ text_color=”#ffffff” style=”regular_underline” highlight_expansion=”default” underline_thickness=”4px”]\n

The world moves fast
\nbut we move faster.<\/h1>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”145″ constrain_group_1=”yes” bottom_padding=”145″ top_padding_phone=”60″ bottom_padding_phone=”64″ bottom_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”usa-overlayed-img usa-connect-brands” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin_phone=”40″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_custom_heading text=”We connect brands, creators and
\nconsumers everywhere.” font_container=”tag:h3|font_size:22px|text_align:left|color:%23ff0010|line_height:29px” use_theme_fonts=”yes” css=”.vc_custom_1701919429106{margin-bottom: 32px !important;}”][vc_column_text el_class=”usa-font-size-28″]Our vision is to help brands reimagine
\nthe way consumers discover and
\npurchase content, goods and services
\nglobally. We partner with brands and
\ncreators we believe in to help them
\ngrow and establish roots throughout
\nthe entire world.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”50″ bottom_padding_phone=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” class=”connect-brands” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”no-extra-padding” column_padding_position=”right” bottom_margin_phone=”6″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”extra-color-2″ custom_height=”1px”][vc_custom_heading text=”\/01″ font_container=”tag:p|font_size:16px|text_align:left|color:rgba(255%2C0%2C16%2C0.5)” use_theme_fonts=”yes” css=”.vc_custom_1698925584920{padding-top: 9px !important;padding-bottom: 11px !important;}”][vc_custom_heading text=”Build Brands” font_container=”tag:h6|font_size:18px|text_align:left|color:%23ffffff” use_theme_fonts=”yes”][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”no-extra-padding” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”extra-color-2″ custom_height=”1px”][vc_custom_heading text=”\/02″ font_container=”tag:p|font_size:16px|text_align:left|color:rgba(255%2C0%2C16%2C0.5)” use_theme_fonts=”yes” css=”.vc_custom_1698926285569{padding-top: 9px !important;padding-bottom: 11px !important;}”][vc_custom_heading text=”Demystify the intricacies of complex markets” font_container=”tag:h6|font_size:18px|text_align:left|color:%23ffffff” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”50″ bottom_padding_phone=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” class=”connect-brands” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”no-extra-padding” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”extra-color-2″ custom_height=”1px”][vc_custom_heading text=”\/03″ font_container=”tag:p|font_size:16px|text_align:left|color:rgba(255%2C0%2C16%2C0.5)” use_theme_fonts=”yes” css=”.vc_custom_1698926291291{padding-top: 9px !important;padding-bottom: 11px !important;}”][vc_custom_heading text=”Create opportunities for growth” font_container=”tag:h6|font_size:18px|text_align:left|color:%23ffffff” use_theme_fonts=”yes”][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”no-extra-padding” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”extra-color-2″ custom_height=”1px”][vc_custom_heading text=”\/04″ font_container=”tag:p|font_size:16px|text_align:left|color:rgba(255%2C0%2C16%2C0.5)” use_theme_fonts=”yes” css=”.vc_custom_1698926296345{padding-top: 9px !important;padding-bottom: 11px !important;}”][vc_custom_heading text=”Localize brands for new markets” font_container=”tag:h6|font_size:18px|text_align:left|color:%23ffffff” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding_phone=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” class=”connect-brands-2″ overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”no-extra-padding” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”extra-color-2″ custom_height=”1px”][vc_custom_heading text=”\/05″ font_container=”tag:p|font_size:16px|text_align:left|color:rgba(255%2C0%2C16%2C0.5)” use_theme_fonts=”yes” css=”.vc_custom_1698926302406{padding-top: 9px !important;padding-bottom: 11px !important;}”][vc_custom_heading text=”Generate global demand” font_container=”tag:h6|font_size:18px|text_align:left|color:%23ffffff” use_theme_fonts=”yes”][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”no-extra-padding” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”extra-color-2″ custom_height=”1px”][vc_custom_heading text=”\/06″ font_container=”tag:p|font_size:16px|text_align:left|color:rgba(255%2C0%2C16%2C0.5)” use_theme_fonts=”yes” css=”.vc_custom_1698926307315{padding-top: 9px !important;padding-bottom: 11px !important;}”][vc_custom_heading text=”Be at one with our customer” font_container=”tag:h6|font_size:18px|text_align:left|color:%23ffffff” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1c1e20″ scene_position=”center” top_padding=”80″ constrain_group_1=”yes” bottom_padding=”80″ top_padding_phone=”40″ constrain_group_5=”yes” bottom_padding_phone=”40″ bottom_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”usa-overlayed-img usa-collaboration” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”1185″ image_size=”portfolio-thumb_large” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”custom” box_shadow=”none” top_left_border_radius=”8px” top_right_border_radius=”8px” bottom_right_border_radius=”8px” bottom_left_border_radius=”8px” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”no-extra-padding” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_custom_heading text=”\u201cCollaboration, not hierarchy;
\nrespect, not competition.\u201d” font_container=”tag:h5|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1701893646468{margin-bottom: 32px !important;}”][vc_column_text]AN EXPERT AT THE HELM.<\/strong> Julian Reis\u2019s passion is discovering the small patterns that lead to big change across industries\u2014from finance to energy to consumer brands. After getting his start as a macro-trader with an eye for market-shaking trends and tracking the social commerce phenomenon in China, he founded SuperOrdinary in Shanghai in 2017 as a laboratory to grow the next generation of innovative consumer brands.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”120″ constrain_group_1=”yes” bottom_padding=”120″ top_padding_tablet=”80″ constrain_group_3=”yes” bottom_padding_tablet=”80″ top_padding_phone=”50″ constrain_group_5=”yes” bottom_padding_phone=”50″ bottom_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”usa-news” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” 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background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Business Insider” font_container=”tag:h6|font_size:18px|text_align:left|color:%23cccccc|line_height:32px” use_theme_fonts=”yes” css=”.vc_custom_1699466764131{margin-bottom: 12px !important;}”][vc_custom_heading text=”\u201cThe CEO of $800 million startup SuperOrdinary explains why he’s betting on live shopping and creators as it raises new funding to expand\u201d” font_container=”tag:h6|font_size:24px|text_align:left|color:%23ffffff|line_height:32px” use_theme_fonts=”yes” css=”.vc_custom_1699466775478{margin-bottom: 60px !important;}”][nectar_btn size=”medium” 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css=”.vc_custom_1699646392292{margin-bottom: 0px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Tech Crunch” font_container=”tag:h6|font_size:18px|text_align:left|color:%23cccccc|line_height:32px” use_theme_fonts=”yes” css=”.vc_custom_1699466811102{margin-bottom: 12px !important;}”][vc_custom_heading text=”\u201cConsumer brand accelerator SuperOrdinary gets $58M Series B at $800M valuation\u201d” font_container=”tag:h6|font_size:24px|text_align:left|color:%23ffffff|line_height:32px” use_theme_fonts=”yes” css=”.vc_custom_1699466820095{margin-bottom: 60px !important;}”][nectar_btn size=”medium” open_new_tab=”true” button_style=”see-through” button_color_2=”Extra-Color-3″ icon_family=”none” el_class=”read-more-btn” text=”Read More” url=”https:\/\/techcrunch.com\/2023\/10\/05\/superordinary\/amp\/”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” 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