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Building brands

in China

Building brands in China

Accessing the growing Chinese market. We are industry gatekeeper that provides brands with the building blocks for international expansion and exponential growth in the world’s fastest-growing market.

Bridging the global gap

In just four years, we have proven ourselves to be the preferred partner when it comes to establishing and scaling beauty brands in China. Our Shanghai-based team of 400 brand builders act as an extension of your team to herald a new chapter of influence and expansion.

We offer brands an entire ecosystem of services that checks all the boxes for unparalleled access to the Chinese market.


Your success is our success. We invest heavily in our brands to ensure their growth in a highly competitive marketplace, without ever sacrificing their brand equity.

Influencers, KOLs,

Our network is actually human. We have built an unparalleled network of 40,000 + KOLs and world renowned livestream partners.

Brand &

We hit the ground running in all lanes. We integrate online and offline distribution channels and localize brand marketing for a seamless introduction to the entire Chinese market.


We’re not just a distributor. We are brand builders with a successful track record of building brands in a highly competitive marketplace. We are the industry experts when it comes to product registration and navigating China’s ever-evolving regulatory environment.

Case Study:
Farmacy Beauty

SuperOrdinary partnered with Farmacy Beauty
to establish a Top 10 social powerhouse brand in
less than 12 months.

Cross-border e-commerce
Design and copywrite
IT support
Logistics and fulfillment
Brand establishment and building
Marketing, PR, and social media
Influencer engagement

Farmacy Statistics


2019 Tmall Global
New Stores


2019 & 2020 Tmall
Global Makeup Cleaner


Red US & Europe
"When brands look to select a partner for the
Chinese market, it's critical to find a group
that understands the market intricately, and
that has strong brand-building DNA.
Julian Reis and the SuperOrdinary team have
established themselves as the leading
partner that high-growth beauty brands can
trust to adapt their brand for success in the
Chinese market.”

Source: Julian Steinberg. Managing Partner, ACG.

A network of 70,000+

Beauty influencers, micro-influencers, and
celebrities. In China, business happens at
fiber-optic speed. Our trusted network of
KOLs connect brands with their consumers
at exactly the right moment with content
that truly resonates.

Make growing your brand
look easy. Even Ordinary.
Work With Us